Security Enhancements Ieee 802.11 Wireless Lans Through...

Sri Harsha Maddineni Z1725592 CSCI 630-3 Security Enhancements in IEEE 802.11 Wireless LANs through Wired Equivalent Privacy protocol Introduction: Wireless networks are less secure when compared to wired networks. Wired networks such as Ethernet are physically connected, where as in wireless networks are connected through wireless radio waves without physical connection between them. As a result, a security breach is easier in wireless networks when compared to wired networks. In the current world, electronic gadgets like cell phones, ipads and laptops are interconnected with other devices. In wireless device, a network radio receiver is able to hear the conversations on a wireless channel as per its range. Therefore it is easier to breach the conversations that are occurring in wireless networks. The data that is transferred on the internet should be reliable and secure because it might contain personal data information like bank login details or insurance details etc. To prevent the issues that are happening over the network, there are different algorithms used in day to day life by software engineers while designing the netw ork. Among them Wired Equivalent privacy algorithm is most important one. The main purpose of this algorithm is to produce integrity, reliability and security to data that is transferred on a wireless network. The thesis that I am writing is used for software engineers who are interested in implementing WEP protocol for their network designs andShow MoreRelatedWireless Security3835 Words   |  16 PagesWireless Network Security Jon P. McKinley mckinley_jon@hotmail.com TS3150 Ââ€" Fundamentals of Network Design Sunday, December 28, 2003 TABLE OF CONTENTS Introduction 3 The Wireless Market 5 Components of a wireless network 6 Wireless Security Mechanisms1 8 Categories of Attack 10 802.11 Attack Risks 12 Wireless risk mitigation 13 Summary 15 References 16 Introduction Wireless networks have grown in popularity. This is largely due to the increase in the value of a networkRead MoreEssay about Wireless Network Security3575 Words   |  15 Pages Introduction Wireless networks have grown in popularity. This is largely due to the increase in the value of a network as more users are attached to it. The value added to a network by nature of connecting more devices to it, is summarized in Metcalfs law. Metcalfs law states that if you connect any number, n, of machines - whether computers, phones or even cars - and you get n squared potential value.[1] The incredible growth of the Internet seems to validate Metcalfs law. It thenRead MoreGi-Fi Technology4429 Words   |  18 Pages Wi-Fi (ieee-802.11b) and Wi-Max (ieee-802.16e) have captured our attention. As there are no recent developments which transfer data at faster rate as video information transfer taking lot of time. This leads to introduction of Gi-Fi technology. It offers some advantages over Wi-Fi, a similar wireless technology. In that it offers faster information rate (Gbps), less power consumption and low cost for short range transmissions. Gi-Fi which is developed on an integrated wireless transceiverRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesLeading the Information Systems Function 536 Information Security 561 Social, Ethical, and Legal Issues 575 Glossary 668 Index 691 iii This page intentionally left blank CONTENTS Preface xvii Chapter 1 Managing IT in a Digital World 1 Recent Information Technology Trends 2 Computer Hardware: Faster, Cheaper, Mobile 2 Computer Software: Integrated, Downloadable, Social 2 Computer Networks: High Bandwidth, Wireless, Cloudy New Ways to Compete 4 New Ways to Work

Bus 401 Mod 3 Case - 1108 Words

TUI University BUS 401 Case Study Module 3 Dr. Yi Ling Abstract Outsourcing occurs when a company either buys products or services from outside sources or sends work to outside contractors versus doing it themselves. There are several advantages and disadvantages to outsourcing to include cost savings, sharing risk and developing better leaders internally. There are also some disadvantages like lack of quality control, loss of some management functions and losing the ability to build well rounded leaders in all aspects of the company. In a country like Iraq, the United States military is outsourcing many occupations in an effort to rebuild the Iraqi economy and eliminate the need for military presence at the same time†¦show more content†¦The second advantage is the shared risks associated with outsourcing. If there are five different companies each producing one piece of an object or item to make a whole item, if something happens to one of the firms like filing for bankruptcy, the entire operation doesn’t suffer, only that o ne piece of the whole product. An example is a financial profile. I have in the Army what is called the Thrift Savings Program, like a civilian 401k. There are five different investment options and I elected to put 30% of my contributions into one fund, 30% in another, and then 40% in yet another. If one of those funds start going south, it is my hope that the other two compensate the first one. The third advantage is being able to outsource work when the need for production rises. Instead of having to hire additional employees to augment the increase in labor, a company will have a set staff and then when the need arises, they will hire out for the additional work to be completed. The fourth advantage to outsourcing is that it can help develop internal staff. As I stated in the advantage above, outsourcing projects help meet performance peaks, but it can also assist in completing projects that are nearing the end of its requirements. What this does is allow the company staff to focus on new initiatives thatShow MoreRelatedComputer Networking: a Top-Down Approach Featuring the Internet, 4th Edition - Solutions to Review Questions and Problems27823 Words   |  112 Pagespolitely cancel the engagement if they have reasonable excuses. 3. A networking program usually has two programs, each running on a different host, communicating with each other. The program that initiates the communication is the client. Typically, the client program requests and receives services from the server program. 4. 1. Dial-up modem over telephone line: residential; 2. DSL over telephone line: residential or small office; 3. Cable to HFC: residential; 4. 100 Mbps switched Etherent: company;Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 FoundationsRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagespermission to use material from this text or product, submit a request online at http://www.thomsonrights.com. Any additional questions about permissions can be submitted by e-mail to thomsonrights@thomson.com. Printed in the United States of America 1 2 3 4 5 6 7 11 10 09 08 07 ExamView  ® and ExamView Pro  ® are registered trademarks of FSCreations, Inc. Windows is a registered trademark of the Microsoft Corporation used herein under license. Macintosh and Power Macintosh are registered trademarks of AppleRead MoreHsc General Math Textbook with Answers153542 Words   |  615 Pagescylinders and spheres Volume of composite solids 57 Errors in measurement 63 Chapter summary 67 Multiple-choice questions 68 Short-answer questions 69 Algebraic skills and techniques 71 33 33 Chapter 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 52 Chapter 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Substitution and evaluation 71 Adding and subtracting like terms 75 Multiplying and dividing of algebraic terms Equations 84 Solving equations after substitution 91 Changing the subject of the formula 96 Scientific notation

Ban Smoking In Public Places Essay Research free essay sample

Ban Smoking In Public Places Essay, Research Paper Before people start smoking they have a pick, but one time you are a tobacco user that pick goes and you so go an nut. Smoke is the inspiration and halitus of the exhausts of firing baccy. The dried foliages of workss are smoked in a pipe or in cigar signifier, but largely in coffin nails. European explores geting in the western hemisphere observed native American smoke foliages of the baccy works in pipes, and the pattern was introduced onto England in the 1500 s. The general attitude was that smoking relieved tenseness and produced no sick effects. Epidemiologists shortly noticed that lung malignant neoplastic disease was on the addition. The populace at big was nescient to this fact. At first the medical profession were viewed with agnosticism. It took many old ages for their voices to be heard. Medical scientific discipline has now proved beyond a uncertainty that SMOKING KILLS. We will write a custom essay sample on Ban Smoking In Public Places Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most tobacco users will state you that it is their pick to smoke, that may be the instance but what if that tobacco user is a female and pregnant, what if that tobacco user sits in a room filled with immature kids and inflicts her pick on to them. Smoke has become anti societal in the 1990, s and the non-smokers voice can now be heard loud and clear. The authorities has an on-going run to do female parents cognizant of the damage-smoking can make to the defenceless unborn kid. If a adult female smokes during gestation the she delivers nicotine and C monoxide into her babes blood watercourse. The babe is more likely to be born little and be more prone to illness in the first months of it s life than the kid of non-smokers. Doctors hold besides said that it has been linked to cot deceases. Statisticss show that the hazard of a abortive babe or one, who dies in the first hebdomad of birth, additions with every coffin nail smoked. Peoples have a right to sit on a coach or in a film and non be the victims of inactive smoke. A study published in the 1988 showed that inactive smoke ( take a breathing in other people s fume ) can increase a non-smoker s opportunity of acquiring malignant neoplastic disease by 10-32 % . Passive smoke can besides do chest ailments and general ailment wellness. Research shows that kids in the same room as tobacco users breathe in sidestream fume which comes of the terminal of a lighted coffin nail. They besides breathe in chief watercourse fume, which the tobacco user breathes out. The force per unit area is now on the tobacco user as they are now the minority. Non tobacco users want to go to work and bask leisure activities in a fume free environment and it is their right. Why should I hold to travel out and hold my wellness damaged and my apparels ruined or made smelly by other people with a bad and unsafe wont. Libraries and most public topographic points have a no smoke policy. Restaurants have smoking tabular arraies but this does non forestall the fume or the odor making other tabular arraies. Government policy has to be expanded to cover every facet of smoking in public. It has reached the phase were it is an offense to imbibe intoxicant in the street this should be the same for baccy. Young kids are easy influenced and the sight of a adolescent smoke could be the trigger to turn that kid into a tobacco user. Much as we feel regretful for these nuts it is them who made the initial pick. They should non be permitted to coerce on us.

Persuasive Article - Bowling for Columbine - Michael Moore free essay sample

By Emily Wanklyn Film maker, author and political activist, Michael Moore, created controversy in 2002 with his American documentary â€Å"Bowling for Columbine†. The documentary explores the Columbine school shooting, gun laws, and why Americans are so obsessed with violence and fear. Moore cleverly uses a variety of cinematic techniques to manipulate his audience. For instance, editing, music amp; sound, use of archival footage, and political agenda/bias. One of the cinematic techniques that Moore uses that is most affective in his documentary is editing. For example; Charlton Heston’s speech. Charlton Heston, being the president of the National Rifle Association (NRA), was an easy target to blame for America’s astronomical amount of people that are killed by firearms. Moore uses two of Charlton’s speeches by strategically cutting bits and pieces from each to create a speech that was never even spoken. â€Å"I have only five words for you: ‘from my cold dead hands’ † -Charlton Heston ‘Cold dead hands’ was nowhere in the speech and was actually given a year later in Charlotte, N. We will write a custom essay sample on Persuasive Article Bowling for Columbine Michael Moore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page C. In doing this, Moore tactically put this footage in after showing the weeping children outside Columbine school. This made it seem that Charlton Heston and his team  rushed to Littleton to hold gun rallies and demonstrations  directly after the tragedy, portraying to the audience that Heston and the NRA are arrogant, insensitive and selfish. In the beginning of the film Michael Moore goes to a bank in the USA, and opens an account to receive a gun. However, through the use of editing this is not the case. In Michael Wilson’s film, ‘Michael Moore hates America’ , Wilson interviews the woman working at the bank and she corrects the situation in saying that in fact it took Michael Moore over 30 days to receive the gun. Moore left out the important factors of the process and made it out that it took only one day. In his efforts, Moore did this to create an idea in the audiences judgements that the gun laws in the USA are not strict and that owning a gun requires no attention. Music and sound was another manipulated technique that Moore used to persuade the audience. During the film Moore included his dry sense of humour and played the song ‘what a wonderful world’ (By Louis Armstrong) when it cut to the montage of violent war scenes and American foreign policy decisions throughout the 20th and 21st century. This perceives the US government as being at fault for the increase of violence in young adolescents. Punk rock music, Marilyn Manson, violent video games and action movies were also put to blame in the documentary. As well as blaming the government, this music and scene choice is clearly a mockery of the government. Archival footage was used to strongly persuade the audience as the use of it between the scenes which are inconsistent, makes the audience think that those inconsistencies are true. strongly persuaded the audience In doing so, this positions the audience to feel distressed, sympathetic, scared and alarmed. Near the halfway point of the film, a series of clips depicting â€Å"alarming† advice and information from the media is put together. In the background, a heart can be heard beating. As the clips continue, the heart   beat increases. This further enhances the actual anxiety the viewer experiences while watching these clips. influence -Misleads you Master of illusion Body Paragraphs: * Editing * What does the editing in that part do to the audience? * Getting the bank to give him a gun straight away, not true- took him a few days * Use of archival footage * Play sirens and distressed 911 callers * Actual phone call playacks that happened during the 911 attack and school shooting * Footage of people running and screaming,yelling, crying, freaking out * * Making the audience to feel distressed, scared, sympathetic, alarmed, Manipulated of cinematic techniques Guns don’t kill crowds of innocent people; maniacs with easy access to military-grade weapons do Maybe Im a dreamer, but I wish mental health care was as easy to get as, say, a gun. -Andy Borowitz

Ethical Culture Audit

Table of Contents Introduction Ethical Culture Systems Alignment Recommendations Conclusion Introduction The organizational culture is very important for the company as it enables the management to ensure that all employees are aligned to the culture and make decisions in accordance with the corporate policies concerning the behavior and norms of conduct. At the same time, weak ethical culture of the company contributes negatively to the company’s performance and employees’ commitment.Advertising We will write a custom report sample on Ethical Culture Audit specifically for you for only $16.05 $11/page Learn More However, weak alignment to corporate ethical culture may be beneficial for individuals due to unethical behavior as a part of such organizations that becomes an integral component of an individual’s behavior as far as he/she works there. The person I have interviewed is called Frances Jones (the name is changed as this p erson did not give her written consent so that I could openly present the information; so, it was agreed that I change her name and can proceed without altering information). Frances Jones worked for two years for the company American Airlines. Analyzing the interviewee’s report and the information available on the official website of the company, I found out that the company has a strong ethical culture system based on a combination of formal and informal characteristics. A more detailed analysis is introduced in the body of the report. Ethical Culture Systems The formal ethical culture system includes such concepts as executive leadership, selection system, policies and codes, orientation and training, performance management, authority structure, and decision processes. The informal ethical culture system consists of such components as role models or heroes, norms, rituals, myths or stories, and language. As such, the American Airlines company has no formal executive leader who would create or change the formal and informal ethical culture systems and the way they operate. However, absence of a formal executive leader does not give rise to the spread of unethical behavior in the company due to the strong alignment of the staff members to the ethical culture propagated in company. At the same time, there are no such components of the informal ethical culture system as role models/heroes. However, the rules of corporate behavior presuppose that in some cases employees should address their issues to supervisors or Chief Compliance Officer concerning the ethical behavior.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Selection system is anther formal element of the system which means that people are selected in a certain manner to meet the corporate ethical culture requirement. The main requirement of the company includes ability to act in accordance with the rules of ethical behavior and improve one’s skills in terms of operation in the company, effective performance of training procedures, and effective application of practices in operation. This practice supports ethical behavior in organization because employees are treated on the equal bases and have no special privileges. Norms is a component of the informal corporate ethical culture system. This element is not always based on the ethical behavior and does not always support ethical behavior. This is an example when norms can be ethical or unethical and support different types of behavior. In other words, the American Airlines have no norms that support unethical behavior because for each case of misconduct (unethical behavior) there is a punishment up to termination of the employment. The next component to be discussed for the American Airlines company is the policies/codes. There are a number of policies in this organization that enhance ethical behavior and contribute pos itively to the overall performance of employees and organization. The policies include training policy which presupposes that each employee should pass the training program to be able to work further; work environment policy that excludes any harassment (as well as sexual) in the workplace; data privacy policy that prevents leakage of information to competitors; hate-related conduct policy that stipulates the rules of behavior that should be in the framework of the company’s rules; bribes/illegal payment policy that prevents the staff members from being involved in such illegal issues. There is no evidence of rituals and their support for either ethical or unethical behavior. The training is a strong component of American Airlines’ corporate ethical culture which contributes greatly to the ethical actions taken by staff members in all levels.Advertising We will write a custom report sample on Ethical Culture Audit specifically for you for only $16.05 $11 /page Learn More As such, employees and managers are encouraged to improve their performance after finishing their training which is recorded to keep the results about those efforts and report to supervisors or to mangers that are responsible for the training records policy. Besides, this element of the formal system is claimed to be one of the strongest components that support ethical behavior in the company. Myths and stories are integral parts of every company’s corporate culture. However, there is no evidence of stories created and maintained as a part of the corporate ethical image by leaders of the company. New-comers benefit from stories told by staff members and behave ethically due to the nature of those stories that dwell on the cases such as ‘what happens if’. Performance management is a part of formal corporate ethical culture system as it is aimed at improving the effectiveness of performance by a reward system. In other words, employe es should report about certain misconduct and unethical behavior by other employees of different structural levels. To ensure that no individual would be jeopardized by reporting about inappropriate behavior, anonymous reports were made possible for employees of the American Airlines company. The language of the staff members should be corresponding to their positions. For example, stewards and stewardesses are not allowed to behave unethically in terms of language when they are at work or wearing the uniform of the company. Besides, professional language presupposes that employees are polite with customers and can use different psychological techniques such as soothing tone to reassure the customers to calm down. This informal component of the ethical culture of the company is aimed at supporting ethical behavior of staff members. Authority structure is one of the strongest components of both formal and informal ethical culture systems because it enables managers and other staff me mbers for strict supervision. However, the employees of the American Airlines company are encouraged to use anonymous reports to inform executives about the inappropriate behavior and misconduct. In this respect, the authority structure is weak but it contributes greatly to the ethical behavior. Decision process is the last component of the formal ethical culture system to review. Thus, it supports ethical behavior through a number of rules enumerated in the guidelines of the company about ethical behavior of employees. As such, the guidelines offer employees to think thoroughly before making decisions and weigh up all pros and cons before doing something that can contribute negatively to the image of the company in some way.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Alignment Alignment is a process of behaving in the way a company requires it on a day-to-day basis without feeling restrained or being in conflict with supervisors, co-workers, and customers due to unethical behavior or the behavior which is not a part of the corporate ethical culture. In this respect, the company American Airlines has strong alignment in terms of formal and informal ethical culture systems developed and maintained within the organization. For instance, all employees follow the rules stipulated in policies because violation of those rules can result in termination of employment. As such, all employees are encouraged to report about the inappropriate behavior, especially if misconduct takes place as violation of the policy rules that stipulate the employees’ ethical behavior guidelines. Thus, though there is little evidence about some components of the formal ethical culture system, employees are aligned to this system in a clear way which contributes greatly to the effectiveness of performance of the company. Both formal and informal cultural systems are aligned to support ethical behavior because this behavior is the basis for effective performance. For example, customers would not use the services of the American Airlines company if they become witnesses of unethical behavior of the staff members. Moreover, customers’ loyalty is also developed due to the alignment of cultural systems to support ethical behavior. In this respect, the American Airlines company’s performance is designed in such a way that allows ordinary customers to report on certain misconduct and share their opinion about the performance of the company to enable customers. So, staff members conduct surveys to make sure that customers are satisfied with the company’s performance and would use its services the next time as well. Additionally, the surveys collected from customers can be considered another type of alignment that enables the company m onitor its staff’s performance and make adequate decisions to improve or reward it. As the alignment of the American Airlines of ethical culture is strong in both formal and informal systems, it can be considered a strong culture because it is designed to encourage employees behave ethically and no employee can behave unethically if others see him/her doing something inappropriate as the system of reporting is widely developed. Besides, authority structure seems to be misaligned in this company as it sends mixed messages. For instance, employees are encouraged to report about misconduct but if a supervisor is not the person you want to report to, you can use anonymous reporting options and tell about the problems without being potentially identified. In other words, the authority structure is clear but reporting is not conducted directly from one level to another but employees can skip levels and report directly to executives. Recommendations The culture can be improved to be more supportive for the ethical conduct by employees of the American Airlines company. For instance, it is necessary to make sure that all components of ethical cultural systems are supportive for the ethical behavior. As such, it is necessary to conduct recruitment with regard to the personal skills and inclinations of every applicant to make sure that he/she meets requirements of the company concerning ethical behavior and feels no stress being a part of the company and behaving in an ethical way within and outside the organization. Moreover, it is possible to introduce certain rituals that would encourage employees to behave ethically and feel emotionally comfortable with it. For example, it is possible to introduce certain meetings weekly or monthly so that employees shared thoughts about some new policies and their perception of changes. In addition, performance management can become stronger to ensure that performance of all employees is assessed in accordance with specific e valuation criteria and all employees are informed if some problems occur with their performance to have an opportunity to improve one’s skills. Conclusion The performance of each company depends on a number of factors that influence its reputation, financial performance, environmental safety, participation in charity and community’s activities as well as employees’ commitment. In this respect, it is necessary to infer from the information analyzed about the job hunting, future career, and future ethical leadership. So, it is important to know about the company’s corporate policies before applying for a job because a company may have strong selection system aimed at recruiting employees that have strong inclination for a particular type of work and specific personal skills and features that would be beneficial for this employee on specific position. Moreover, ethical culture of a company should not conflict with a person’s beliefs and values. For ex ample, if a corporate ethical culture is aimed at promoting the least ethically performing employees when a person is not able to conduct unethically, he/she would not get a promotion and would not be satisfied with the professional duties. On the other hand, a person that finds him-/herself in a corporate ethical culture that is not really ethical, he/she can begin behave unethically to fit the corporate standards. This report on Ethical Culture Audit was written and submitted by user Violet Bee to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Complete Guide to Writing a Marketing Essay

A Complete Guide to Writing a Marketing Essay If you go to college with an assumption that you’ve learned everything there is to learn about writing essays back in high school, then you are in for a nasty surprise. A college marketing essay is an entirely different beast from what you’ve been taught before. In high school, it was enough to rehash the relevant chapter from a textbook and â€Å"express your thoughts†. In college, nobody is interested either in textbook material or in your thoughts unless they are backed up by original research and, preferably, grounded in practice. In this guide we will cover, step by step, how to write a marketing essay you won’t have to rewrite half a dozen times to impress your professors. Choosing a Topic Marketing deals with current problems and issues, which means that you can earn bonus points with your professor or tutor if you find a topic that is relevant here and now instead of repeating the same generalities as everybody else. Here are a few ways to get ideas for a topic: Go to the Marketing section of Quora and take a look at what questions people are asking right now. Topics discussed there are not only current and interesting but often contain usable links to information sources and allow you to get in touch with specialists you can consult; Visit marketing websites like GrowthHackers or Social Media Examiner and see what’s trending; Look for marketing communities in social media, LinkedIn first of all; Read mass media sources like AdNews and AdWeek to spot the current trends; Brainstorming with mind mapping is a fun and surprisingly effective tactic. Write down the general idea of your topic in the middle of a page (it may be just â€Å"Marketing† for now) and start jotting down ideas all around it. Go for quantity, not quality, simply put on paper everything you come up with. Turn off your internal censor and don’t be afraid to write a bad idea – it will help to spur your creativity; Check if it is relevant for your course and you can find enough material on the topic before you commit to it; Narrow down your topic if necessary. Essays are relatively small assignments, not very well suited to discussing broad subjects. For example, â€Å"Social media marketing† is way too vague a topic. â€Å"Facebook marketing campaigns† is better. â€Å"Use of video in Facebook marketing campaigns† is better yet; Discuss the topic with your supervisor and ask if your choice is a good one. It can just as well be a step one – simply say that you want some advice. Your supervisor probably did it many times before and knows what would be the best course of action. However, before you proceed with writing, you should ask yourself a few questions: Do you have access to data relevant for your topic (market researches, consumer reports, current statistics, etc.)? Do you have contacts of people from whom you can get the necessary information? These are not always necessary but can give your essay extra credibility? Is your topic original? You probably won’t be able to find a topic that has never been touched upon before, but if it is something every other student writes about, you will have a hard time impressing your professors? Is your topic relevant? Is it important in today’s world? Can studying it be useful? If you need more specific ideas, consider these prompts – each of them can serve as a basis for a dozen original and interesting essays: Analyze a particularly imaginative and successful marketing campaign and discuss what makes it so; Analyze a marketing campaign that backfired spectacularly and discuss what mistakes were made and how they could have been avoided; Discuss the importance of taking local culture and realia into account when planning marketing campaigns for foreign markets and potential blunders that can result from failing to do so; Compare two marketing campaigns promoting similar products and point out their strong and weak suits; Discuss the reasons why viral marketing campaigns are so powerful and analyze some examples. Tips from Our Experts: Before You Start Writing Gathering Enough Information Just as with any other writing assignment, you start your job with gathering enough reliable sources of information to support your point of view and demonstrate that it is based on existing body of research, not just your own conjectures. In fact, it is best to do a bout of information before you settle down with a topic to make sure you will have enough material to work with. How many sources you need may vary – if it isn’t mentioned in the assignment you should consult your supervisor. Some students decide that the more the better – however, it isn’t always true. Using fifty sources to write a one-page essay is a bit excessive (and makes the professor doubt whether you really used all of them or simply added them to works cited page to make a better impression). General rule of a thumb is this: start with at least 3 sources and add one for each page after the first one. Also, consider the quality of the sources. Although marketing as a discipline is less conservative than, for example, psychology or physics, you still have to maintain certain standards. For example, blog posts aren’t usually considered to be a viable source of information. This, however, doesn’t mean that you cannot use online sources – you simply have to look for them using special academic search engines like Google Scholar. When choosing sources, follow these guidelines: Try to choose the most recent ones. Marketing is a volatile discipline that is subject to quick changes, and data that has been relevant five years ago may be hopelessly obsolete today; Prefer articles published by well-reputed magazines and universities. Irrespectively of their true value, they immediately add gravitas to your argument; Books and newspapers with good reputation are also suitable, although mass media in general are considered less valuable sources than proper academic materials, so don’t rely on them too much; Use a variety of sources without fixating on any one type in particular to make your research more well-rounded; Using case studies is a good idea in almost all situations. Any marketing assignment that uses data about real-life situations is going to be treated better than a purely theoretical work. Do Market Research In order to write most marketing essays you have to prepare at least a superficial market research related to your topic, even if you are dealing with a past case. Its details may vary, but most commonly you should do the following: Study the target demographic of the product or service you research. Before you do anything else, consider who its main intended consumer is. How does the company position the product? Is this positioning in alignment with how it is perceived by the public? Can this perception be changed with marketing methods? Do demographic research. Once you’ve formed your preliminary judgment, back it up with real research. Marketing reports are especially helpful when gathering this sort of info, but you shouldn’t forget about other sources: corporate websites and social media accounts, magazines and advertisements promoting the product. Document the trends trying to use as much objective facts and numerical data as possible. Support your conclusions with quotations from academic sources; Use input from psychology. Marketing isn’t the only discipline that studies advertisements and their influence. Psychology does so as well, and by looking at the subject from this unusual perspective, you can gain valuable insights into the situation: what psychological impact the ads in question have and how they can be altered. Writing Introduction and Thesis Statement Just like any other academic assignment, a marketing essay should start with a thesis statement – that is, the primary idea behind your writing, your viewpoint on the subject you are about to discuss and the purpose of your essay condensed to one or two sentences. Depending on the size of your essay, place thesis statement either in the introduction (in smaller assignments) or in the second paragraph (in larger ones). Be concise and straightforward and avoid vague expressions. However, don’t run the opposite extreme – phrases like â€Å"the topic of my essay is†¦Ã¢â‚¬  and â€Å"the purpose of my essay† are fit for middle school, not college. You should formulate your thesis statement before writing anything else, as the entire essay revolves around it. If by the time you finish writing you feel that your perception of the subject changed, don’t hesitate to come back and alter it to suit the final variant of the essay better. Introduction per se serves a technical purpose – it should grasp the reader’s attention and lead him up to the thesis statement. Use anything that will cause the necessary effect. Here are some tips that will help you write a better introduction: Start with an interesting, probably unexpected fact about the industry in question (e.g., â€Å"Although there is twenty times as many consumers in the country as there are business buyers, the total volume of business market far surpasses that of that of consumer market†); Don’t repeat what you’ve said in the title. Better yet, use something seemingly completely unrelated to it; Keep it short. Introduction should lead the reader up to the main content, not replace it; Don’t forget to point out why your essay is important. Methodology Marketing is more concerned with provable facts and methods used to achieve the results and less with your personal thoughts and opinions on the subject. If you cannot prove that certain results are connected with certain factors, your opinion doesn’t mean much. That is why you should pay special attention to describing how you reached your conclusions: Where did you get your data? What methods did you use for data collection? What statistical procedures have you applied? How did you analyze your information? Why have you chosen this particular methodology (in case you had a viable alternative)? Body Paragraphs The number of body paragraphs, carrying the main content of the essay, can vary, but they are usually written following the same structure (sometimes called TEEL or TEECL): Topic sentence. Each paragraph should deal with a single idea or claim, and it is the job of the topic sentence to introduce it; Explanation. A few sentences to elaborate on the idea or claim in greater detail; Evidence. Back up the idea or claim with proof. This is where all your information sources come into play. Don’t forget that all sources should be cited using the academic style you’ve been assigned with; Comment. An optional yet very helpful part. Think about strong and weak points of your arguments and explain how your evidence supports your claim. Consider potential counter-arguments and answer to them preventatively; Link. Sum up the main idea of the paragraph, point out how it refers to the rest of your argument and why it is an important part of the bigger picture. Conclusion Marketing is all about practical application of knowledge and information, and it is not enough to just analyze the subject. That is why in conclusion in addition to summing up your argument and explaining the value of your research you are expected to offer your recommendations to solving the problem discussed in the main part. Post-Writing Activities Revision Ideally, you should set your essay aside for at least a day or two before revising it. Immediately after you’ve finished writing you are too used to your own words and sentence structures to notice most of the mistakes you’ve made. Better yet, have a trusted friend or a professional proofreader (or both) read your essay and point out all the errors they’ve noticed. However, this doesn’t replace a dedicated effort at proofreading on your own. Here are things you should pay attention to in addition to grammar and syntax: Eliminate any logical inconsistencies you find; Check if you answered all the questions you’ve asked. Make sure your answers are clear, comprehensible and unambiguous; See if you use unnecessarily long and complex words and sentence structures to make your writing appear more scientific. Remove them; Check if you follow â€Å"one paragraph – one idea† rule; Make sure you use passive voice only if it is absolutely necessary; Do you see any unnecessary words, sentences or even paragraphs? More isn’t always better, so if something isn’t needed to convey your thoughts, eliminate it without doubt. Style and Formatting When you are first given an essay to write you are assigned an academic style to use: APA, MLA or some other. You can find most information needed to successfully write an essay using one of them on websites like Purdue Owl. However, getting a relevant style guide is still a good idea. You will probably have most trouble with citations and bibliography page. If you have problems keeping in mind all the requirements in the style guide, consider using one of the websites generating citation entries based on your input. Conclusion Finally, a word to the wise. Don’t put writing off until the last possible moment – it always tends to take more time than you expect. If, however, you manage to finish the assignment a few days before the deadline, take a little break and then reread it carefully. If you find that you don’t like some parts of it, don’t hesitate to cut and rewrite – it may mean all the difference between a passing and a failing grade.

Wade & Wolf Analysis Essay Example | Topics and Well Written Essays - 1000 words

Wade & Wolf Analysis - Essay Example Both Wolf and Wade focus on the impacts of globalization on the level of poverty and pay inequality in the world. Wolf is of the opinion that globalization has reduced poverty and pay inequality but Wade refutes Wolf’s statement. Wade doubts the creditability of sources upon which Wolf had based his judgment. â€Å"But recent research on where the Bank got the 1.2 billion suggests that the method for calculating the numbers is probably to understate the true numbers in poverty.† (Wade 440). Wade thinks the inequality in the field of income among countries is measured through an incorrect method. He mentions that household expenditure can aid in providing the correct picture about unequal income distribution. The difference in the household expenditure proves that the inequality in pay among various countries is on increase. He proves his stance by providing the statistics that bring forth disparity in wages. â€Å"Roughly 85 percent of world income goes to 20 percent o f the world’s population and 6 percent to 60 percent of the world’s population†. (Wade 441). He differs from Wolf’s view that globalization aids in the development of the country. But while looking at the inequalities in income distribution, Wade ignores the situation in China and India. And it is this attitude of Wade that Wolf refers to in his article; Wolf says that India and China with their enormous population cannot be overlooked while analyzing the changing trends in the field of poverty and income distribution. â€Å"But why would one want to exclude two countries that contained 60 percent of world’s poorest people two decades and still contain almost 40 percent of world’s population today?† (Wolf 442). Wolf contrasts with Wade when it comes to the contribution of India and China in narrowing the gap of inequality that has been prevailing in average income for countries all over